Portrait of Adam Solo

Adam Solo

Seattle, WA · Professional profile, August 2026

I build the tools and reporting sales teams run on, and I've usually designed them too. I've spent eleven years at Microsoft, Getty Images and Amazon, mostly around how salespeople get paid: plan design, quota and territory ops, the customer data underneath and the reporting on top. It's the same pattern at work and outside it, I find something being done by hand or not at all, build the thing that does it properly, and then keep it running. People also bring me half-formed ideas to turn into something they can show.

Timeline

Amazon Seattle, WA
JAN 2021 — PRESENT
Sales Operations Analyst
AWS Worldwide Public Sector, Partner Operations · since 2025

Public sector sells through partners, so most of my job is making sure the picture everyone works from is right: who owns which territory, who gets credit for what, and what the numbers say at quarter end. A lot of that used to be put together by hand, and I've built the things that now do it on their own: the monthly reporting leadership reads, the dashboards the wider company checks, the wiki and content the 2026 planning cycle sits on, and AI workflows that apply the quota and comp rules the same way every time, so work that took hours takes minutes. The rest is research, tracing a 62% jump in someone's target back to a territory quietly dissolved in another org, or writing up a pile of accounts nobody owned into a playbook the team still uses.

SIC Program Manager · Sales Enablement Manager
Amazon Ads · 2021—2025

Built an enablement site framework, then a site for every plan the field was on, plus the Sales Incentives Payout Estimator, where sellers project their own earnings. Gave the MBO QuickSight dashboards their own design language, so a seller selects their way to a number instead of hunting for it, and ran that program solo: design, comms, goals, attainment. Drove the annual Sales Incentive Plan Design review across Sales, Finance, HR and Corporate Comp, and designed the variable-comp plans for account managers, enterprise and vertical AEs, field sales and ad-tech partners.

Getty Images Seattle, WA
MAR 2017 — DEC 2020
Program Manager
Customer Data Management, Salesforce

Business lead on Getty's enterprise data platform: data lake, catalog, Salesforce entity modeling. Owned stewardship and governance of customer data, and ran the data-catalog proof of concept end to end, from pain points across four orgs through vendor evaluation with InfoSec and Cloud to the cost case at steering. Deep in Dun & Bradstreet's data and systems; integrated it alongside other matching services, then built an in-house model with data science that resolved accounts into company hierarchies and one 360 customer view.

Microsoft Redmond, WA
JUL 2015 — DEC 2016
Program Manager
Sales Incentives, Retail

Ran quarterly retail-channel payouts across 10+ markets, delivering audit-ready summaries and individual store-manager statements, and authored the rules behind them: eligibility, product weightings, proration for role changes and leave. Attainment ran off store-scorecard ranking and contribution margin.

Earlier
2011 — 2015

LenderLive Network, Data Analyst: process redesign and stakeholder reporting. Kronospan Group, Poland, Senior Financial Analyst: forecasting models, sales KPIs and ROI tools. NEUCA SA, Poland, Sales Specialist: beat goals by 15 to 30% and grew territory sales 127%.

Scorecard

What I do

Research & root-cause analysisAWS · GETTY
Incentive plan designMSFT · ADS
Sales operations, quota & territoryAWS
Analytics & executive reportingAWS · ADS
Internal products & enablementADS · AWS
Visual design, frameworks & explainersAWS · ADS

Signature builds

Sales Incentives Payout EstimatorADS
Seller incentive plan sites, one per planADS
Enablement site framework & internal wikisADS
MBO dashboard design languageADS
Org wiki redesign & traffic dashboardsAWS
Partner MBR reporting suiteAWS
Redshift analytics frameworkAWS
Org roster & planning dashboardAWS

Shipped on my own

cc-events — a neighborhood's events, gathered and published daily
wu-sangha-feed — a calendar feed for organizations that publish none
blackout-poem — a writing tool that runs entirely in the browser
adamsolo.com — my own site, deployed and kept current by script

Builds with

SQL · Redshift Python · pandas QuickSight Power BI Tableau HTML / CSS Salesforce Dun & Bradstreet Anaplan Claude Code · MCP Git · GitHub Actions

Works across

Sales leadership Finance HR Corporate Comp Engineering Partner orgs

Languages

Polish
English
Russian

Education

BA, Public Administration Adam Mickiewicz University · Poznań, Poland · 2008